1. Introduction
Dream Firearms (“Dream Firearms,” “we,” “us,” or “our”) is committed to safeguarding the privacy of every customer and visitor who interacts with our online firearms and accessories store at www.dreamfirearms.us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you:
Browse or make purchases on www.dreamfirearms.us
Contact our customer service team
Engage with us on social media platforms
Subscribe to our email newsletters, promotions, or product alerts
Otherwise interact with Dream Firearms online or offline
By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our website.
2. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or the ways we handle your data. When we make material changes, we will:
Update the “Last Updated” date at the top of this page
Post a notice on the Dream Firearms homepage
Send an email notification to registered customers when required by law
We encourage you to review this Privacy Policy regularly. Your continued use of www.dreamfirearms.us after any changes are posted constitutes your acceptance of the updated policy.
3. Information We Collect
3a. Information You Provide Directly
When you browse, register, or purchase on www.dreamfirearms.us, we collect personal information you voluntarily provide. This may include:
Personal Identifiers — full name, email address, mailing/billing address, and phone number
Financial Information — credit/debit card details or other payment method data processed securely at checkout
Purchase & Order History — details of firearms, ammunition, accessories, and other products you purchase or inquire about
Account Credentials — username and password if you create a Dream Firearms account
Customer Communications — messages, inquiries, returns, and support requests you send to our team
3b. Information Collected Automatically
When you visit www.dreamfirearms.us, we automatically collect certain technical and behavioral data, including:
Internet Activity — pages viewed, links clicked, time on site, referring URLs, and search queries
Device & Browser Information — IP address, browser type, operating system, and device identifiers
Location Information — general geographic location derived from your IP address
Cookies & Tracking Data — first- and third-party cookies and similar technologies (see Section 5)
3c. How Long We Keep Your Data
Dream Firearms retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with applicable federal and state firearms regulations (including ATF recordkeeping requirements), and resolve any disputes or enforce our agreements. When data is no longer needed, we securely delete or anonymize it.
4. How We Use Your Information
Dream Firearms uses your personal information for the following lawful business purposes:
Fulfilling Customer Orders — processing and shipping your firearms, accessories, and other purchases
Processing Payments — securely handling transactions and preventing payment fraud
Providing Customer Support — responding to inquiries, returns, warranty claims, and product questions
Sending Promotional Communications — delivering email newsletters, sale alerts, and special offers (you may opt out at any time)
Marketing Our Products & Services — advertising new arrivals, promotions, and featured items relevant to your interests
Delivering Targeted Advertising — serving personalized ads across our website and third-party platforms
Improving Our Products & Services — analyzing customer feedback and purchase trends to enhance our inventory and shopping experience
Analyzing Data — using aggregated insights to understand how customers interact with www.dreamfirearms.us
Creating Customer Profiles — building purchase history profiles to personalize your shopping experience
Conducting Surveys — gathering feedback to measure customer satisfaction and guide business decisions
Operating Our Website — maintaining site functionality, security, and performance
Preventing Fraud — detecting and stopping fraudulent transactions and unauthorized account access
Meeting Legal & Compliance Requirements — adhering to ATF regulations, state firearms laws, and other applicable legal obligations
Managing Event & Guest Data — administering any in-store events, training sessions, or promotions
Storing and Managing Data — securely maintaining your information on our systems
Tracking Purchases & Customer Data — managing order history, returns, and account activity
Internal Business Operations — supporting HR, finance, planning, and other internal functions
5. Cookies & Similar Technologies
5a. What Are Cookies?
Cookies are small text files stored on your device by our website that allow us to recognize your browser, remember your preferences, and improve your shopping experience on www.dreamfirearms.us. To learn more about cookies and how to manage them at the browser level, visit https://allaboutcookies.org.
5b. How Dream Firearms Uses Cookies
We use both first-party cookies (set by Dream Firearms) and third-party cookies (set by trusted partners) for purposes including:
Essential Cookies — required for core site functionality such as shopping cart and secure checkout
Analytics Cookies — helping us understand how visitors use www.dreamfirearms.us (see Google Analytics below)
Marketing Cookies — enabling targeted advertising and measuring ad campaign performance
Preference Cookies — remembering your language, region, and display settings
5c. Third-Party Analytics — Google Analytics
Our website uses Google Analytics to analyze visitor behavior and improve site performance. Google Analytics collects data such as pages visited, session duration, and device type. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. For more information on how Google uses your data, visit https://policies.google.com/privacy.
5d. Do Not Track (DNT) Signals
Some browsers offer a “Do Not Track” (DNT) feature that signals websites you do not wish to be tracked. Because there is no universally accepted standard for interpreting DNT signals, www.dreamfirearms.us does not currently respond to DNT browser signals. However, you may still exercise your privacy rights as described in this Policy.
6. How We Share Your Information
Dream Firearms does not sell your personal information to third parties. We may share your information only in the following circumstances:
Service Providers — trusted vendors who assist with payment processing, order fulfillment, shipping, email marketing, and website hosting
Legal Compliance — when required by law, court order, or government authority, including ATF and law enforcement requests related to firearm transactions
Business Transfers — in connection with a merger, acquisition, or sale of assets, where your information may be transferred to a successor entity
With Your Consent — in any other circumstances where you have given us explicit permission to share your data
7. Your Privacy Rights & Choices
7a. Opt Out of Marketing Communications
You may unsubscribe from Dream Firearms promotional emails at any time by clicking the “Unsubscribe” link in any email or by contacting us at the details below. Please note that even after opting out, you may still receive transactional emails related to your orders.
7b. California Residents — Shine the Light Disclosure
If you are a California resident with an established business relationship with Dream Firearms, you have the right to request a notice disclosing the categories of personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year. To request this notice, please contact us using the information in Section 9. Please allow 30 days for a response.
7c. Opt Out of Sale or Sharing of Personal Information
California residents and others may also request to opt out of the sale or sharing of their personal information for cross-context behavioral advertising. To exercise this right, please visit our “Your Privacy Choices” page or contact us directly.
7d. Access, Correction & Deletion
Depending on your jurisdiction, you may have the right to access, correct, or request deletion of the personal information we hold about you. To submit a request, please contact us using the information in Section 9. We will respond within the timeframe required by applicable law.
8. Data Security
Dream Firearms takes the security of your personal information seriously. We implement industry-standard technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, and destruction. All payment transactions are processed using SSL encryption. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Dream Firearms at:
Dream Firearms
Website: www.dreamfirearms.us
This Privacy Policy applies to all products, services, and interactions offered through www.dreamfirearms.us.